An assessment of the role of social media in grassroots political mobilization in Asaba Local Government Area, Delta State
- Project Research
- 1-5 Chapters
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- Table of Content: Available
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- NGN 5000
Background of the Study
Social media has transformed political mobilization by providing platforms for information sharing, engagement, and activism. In Asaba Local Government Area, Delta State, social media channels have become critical tools for grassroots political mobilization, enabling citizens to discuss local issues, organize events, and hold public officials accountable (Okoro, 2023). The rise of digital communication has democratized political participation, reducing traditional barriers and fostering more inclusive political discourse. However, while social media promotes engagement, it also presents challenges such as misinformation and digital divides that can hinder effective mobilization (Emeka, 2024). This study investigates the extent to which social media influences political mobilization at the grassroots level, examining its role in shaping political opinions and driving civic engagement. By integrating theories of digital democracy with empirical data from local case studies, the research evaluates both the benefits and limitations of social media as a tool for political change (Umeh, 2025). The findings are expected to provide a nuanced understanding of how digital platforms can empower communities in Asaba to actively participate in local governance.
Statement of the Problem
Although social media has expanded political engagement in Asaba, its impact on grassroots mobilization remains ambiguous. Challenges such as the spread of misinformation, digital literacy gaps, and limited regulatory frameworks compromise the potential of these platforms to drive substantive political change. Consequently, while digital engagement is high, translating online interactions into meaningful political action is problematic. This study seeks to identify the constraints that limit social media’s effectiveness in mobilizing grassroots political participation and to propose solutions that can enhance its positive impact (Okoro, 2023).
Objectives of the Study:
To analyze the influence of social media on grassroots political mobilization.
To identify challenges and limitations inherent in digital political engagement.
To recommend strategies to optimize social media’s role in civic mobilization.
Research Questions:
How does social media facilitate political mobilization in Asaba?
What challenges impede effective digital political engagement?
What measures can enhance the positive impacts of social media on grassroots mobilization?
Research Hypotheses:
H₁: Social media usage positively correlates with increased political participation.
H₂: Misinformation significantly undermines the effectiveness of social media mobilization.
H₃: Enhanced digital literacy improves the quality of political engagement.
Significance of the Study
This study is significant as it provides insights into the transformative role of social media in grassroots political mobilization. The findings will aid policymakers, civic organizations, and community leaders in harnessing digital platforms for more effective and informed political participation in Asaba (Emeka, 2024).
Scope and Limitations of the Study:
The study is limited to analyzing the impact of social media on grassroots political mobilization in Asaba Local Government Area, Delta State, focusing on digital engagement and its challenges.
Definitions of Terms:
Social Media: Online platforms that facilitate communication and content sharing.
Grassroots Mobilization: Community-based efforts to engage citizens in political activities.
Digital Literacy: The ability to effectively use digital tools and platforms.
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